Fried chicken favourites, Jollibee, was introducing their maiden beef product with the Jolliburger – a cheesy, meaty treat for the tastebuds. The brand wanted to communicate this proposition to the wider community, beyond the Filipino compatriots of the brand, all without ruffling ‘feathers’ of its chicken-loving fan-base. We thought otherwise…
The Result
The campaign reached a captive, live audience who were willing to beef, participate, and appreciate the Jolliburger. The impact of the campaign spread to social media, influencers, and PR channels at large, leading to an increase not just in engagement but sales too.
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